All too often I find myself daydreaming about my next travel adventure. I would say 95% of the time, my mind wanders to international lands where I can find food, culture, and environments vastly different from my regular life.
But, then the financial reality of paying for these exotic trips that I dream of hits and I realize that the only way I can experience them as soon as I would like to is if I a) win a trip or b) win a trip. Seeing as I likely tapped out my trip winning luck for life, it’s time to look for alternatives.
Thankfully, last week I had the pleasure of attending the 2012 International Pow Wow in Los Angeles where Brand USA launched its first official marketing campaign for Discover America. Their ads are based on the four senses and how you can experience America through them.
See it. Hear it. Taste it. Touch it.
I got goosebumps when I saw this ad. Almost immediately my traveling mind started to wander to lands in my own backyard. Exploring the stunning landscapes of Yellowstone National Park. Enjoying the food, music, and culture of New Orleans. Experiencing the autumn glow of Vermont maple trees. I was excited about traveling and exploring the beauty and wonder that my own country as to offer.
Have you been surprised by what travel adventures your own backyard has to offer?